I came up through marketing — then taught myself to build production systems. Now I design and ship the real software businesses depend on, not just describe it.
Business understanding meets the ability to ship the software that serves it.
I started in marketing — learning how to understand a customer and move them toward the right product. Working inside a manufacturing company, I kept noticing the team losing time and orders to a tangle of paper and spreadsheets. So I built the thing that could fix it.
That's the kind of work I want to keep doing: understanding a business well enough to find what's broken, then actually building the fix. I'm most useful where business understanding meets the ability to ship the software that serves it.
A real-time platform that runs a 30+ person manufacturer's entire order-to-shipment workflow.
A studio-equipment manufacturer was coordinating custom orders across the shop floor, purchasing, and shipping with no shared system. Orders came in through two different channels and lived on paper, in spreadsheets, and in people's heads. Nobody could answer "where's my order?" without walking the floor — and orders were getting lost.
A real-time, single source of truth that automatically pulls orders from both channels — Shopify and QuickBooks Desktop — and tracks every item from intake to shipment. Used daily by 30+ employees across the shop floor, purchasing, and shipping.
A marketing and booking site for an oceanfront family home on Silver Strand Beach in Oxnard, California. Guests explore the home and its amenities, browse the layout and location, read reviews, and check availability — all wrapped in an editorial, image-led design I built end to end.
A live production board for the machine shop. Incoming CNC orders land in an Unassigned lane, and the production lead routes each to the right Haas machine — VF-4, ST-10, or DS-30SSY — with one tap. Every machine gets its own drag-to-reorder queue that drives the wall-mounted monitors in real time, so operators just work top to bottom. A companion CNC Catalog holds the how-to for every part — program number, raw material, blueprint, and step-by-step instructions — so anyone can make any part with no guesswork.
Open to internships and roles where business judgment and building meet.